When you are marketing a business, having a great logo is an integral part of the process. Since this is something that will be directly associated with your company, you have to be particularly careful during the design process. Here are five mistakes you want to avoid along the way.
- Using Colours That Are Not Complementary
One common problem that people have when creating logos is selecting colours that work well together. Just because you are a fan of two particular hues, this does not mean that they mesh. If things are clashing terribly, it may not be straightforward on the eyes and will take away from the message you are hoping to send potential customers.
- Choosing The Wrong Font
Some font choices are more professional looking than others. When you are working on your logo, make sure that you consider this. Serif and Script may seem plain at first glance, but they let viewers know that the company means business. On the other hand, something like Comic Sans is best used for personal projects and should be left on the cutting room floor.
- Mimicking Others
Being original and creative are both extremely important. It would be best if you never compromised this by using a logo that is similar to one that people are familiar with. Some business owners believe the best way to stand out is to use something similar to a well-known company, but this never has the outcome they expect. When people notice that your logo is nearly identical to someone else, they may question your integrity and avoid doing business with you.
- Creating Something Trendy
It is important to consider trends in certain aspects of business, but this does not apply when you are working on your logo. By focusing on what is popular right now, it will give your logo an expiration date. Your goal should be to create something that is timeless and will be relevant throughout the years. While you may have to freshen things up here and there, the last thing you want is to require a new one every time you turn around.
- Adding Stock Imagery
Using stock images in your logo is a huge mistake since it means that countless people all over the world have access to the same ones. While this may not seem like such a huge deal since the words will be different, you want to establish who you are. In other words, how can you expect to build your brand around something that is not all your own? If you are not uniquely artistic, you should pay someone to handle this part of the process for you. Find professionals from Book Printing in Melbourne that could help you send out your message to your customers in the best way possible through having your logo printed in your marketing materials.
The very first things people notice about a company is the logo that is being used to represent them. If you are trying to create a solid logo that will represent your business well, try your best to avoid making any of these errors.